Florida is in (almost) last place when it comes to getting flu shot. This discrepancy gap increases in size when you get into the 65 and older crowd. From the general, all inclusive age ranges, only Rhode Island and Maine fall shorter than Florida. (source)
MedExpress, a chain walk-in medical center, is trying to market free flu shots to medicare patients, but it still doesn’t seem to be working. MyPalmBeachPost.com reports that the flu is “miserable,” and you can “prevent it.”
“It’s miserable to get the flu or stay home with a child who gets it, so if you can prevent it, it’s a very simple and quick thing to do,” said MedExpress physician Dr. Gregg Nezowitz, medical director for its area clinics.
The flu shot fails the greater percentage of people who take it on an annual basis, but the pitch remains the same: It prevents the flu. That’s the pitch. Its the most inaccurate product pitch I can think of outside of the time Harley-Davidson came out with a perfume line (yep, that happened). So then why do so many people not take the bait? And why do so many people, well, take the bait?
The marketing. It’s a tricky monster. Flu shot marketing is all about scare tactics. It appeals to the better safe than sorry crowd who don’t reject the use of chemicals in their bodies. People also consider what other people do: If Sarah and Bob took it at the office and they seem fine, I guess it is fine for me. The trouble with that is, simply put, you don’t know Sarah or Bob’s true health situation to surmise if the flu shot effected them or not. The real data remains that the flu shot doesn’t work. It is already failing this year. If the flu shot worked, why would companies have to intimidate their employees into taking it? People generally love things which work.
This is Florida, folks. They usually make the news for weird stories. But in this case, those people have got it right. All ages seem to be rejecting flu shots, even when they are free.